Know What Matters.

The daily intelligence briefing for the luxury industry.

Agent Sammy monitors your vertical, filters for your role and sends one briefing each weekday morning: what happened, why it matters, what it changes.

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Nothing reaches you by accident.

Every brand and every source, chosen by hand.

Global luxury brands, classified by our editors.
800+
International sources, each one trust-tiered.
200+
Monday to Friday, UK time.
By 8am

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A real briefing, written for a Luxury Fashion founder. Yours would be written for you.

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A Sammy briefing for Luxury Fashion readers in the Founder / C-Suite lens, 21st October 2026.
  • What happened
  • Why it matters
  • What it changes

2,000+ stories gathered every morning.A handful make it.

  1. Monitors

    Your vertical, not the internet.A curated universe of trusted luxury sources, chosen and trust-tiered by hand.

  2. Filters

    For your role.Your vertical and your role decide what reaches you, and what doesn't.

  3. Delivers

    What it changes.One briefing before the day starts. Mondays cover the weekend, so nothing is lost.

  • Human standards, built in.
  • Public and licensed sources only.
  • Every story links back to the original.
  • No access to your inbox, files or systems.

Your first briefing lands this morning by 8am.

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The titles we read, across every vertical.

  • The Business of Fashion
  • Vogue Business
  • WWD
  • Financial Times
  • Hodinkee
  • Robb Report
  • Wallpaper*
  • Dezeen
  • Global Cosmetics News
  • Skift
  • Boutique Hotel News
  • Decanter

Plus a curated set of trade and consumer titles across every vertical we cover.

Your vertical. Your role. Your briefing.

10 verticals and 8 roles to choose from.

Choose your vertical and your role. Sammy uses both to decide what reaches you, and how it is written.

Your vertical
Your role

Your briefing

Luxury Fashionwith Founder / C-Suite

Sammy watches fashion houses, ready-to-wear, accessories and leather goods and writes for founders, CEOs, MDs and senior decision-makers.

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Change either whenever you like.

One story. Three briefings.

Founder / C-Suite
FridayThe Business of Global Luxury
Sammy

Coach Carries Tapestry to an $8 Billion Year

Tapestry's fiscal 2026 revenue reached $8 billion, up 17% excluding currency, with Coach growing 23% to $6.9 billion. Guidance for fiscal 2027 points to $8.4 billion to $8.5 billion.

Why It Matters

Coach grew 23% while Kate Spade fell 11% to $1.07 billion, so the group's growth now rests on one of its two brands.

The Read

Coach raised average selling prices into the mid-teens on unit volumes down by low double digits, with fewer markdowns.

Nearly 9 million of the 11 million customers Tapestry added in the year came through Coach, the base for Joanne Crevoiserat's stated path to a $10 billion brand.

Shares fell 8.9% before the market opened on an outlook of mid-single-digit growth, after a 17% year.

Vogue Business

Marketing & Brand / Design
FridayThe Business of Global Luxury
Sammy

Coach Raises Prices, Cuts Markdowns and Still Wins New Buyers

Coach revenue rose 23% to $6.9 billion in Tapestry's fiscal 2026, with higher average selling prices and fewer markdowns. Tapestry's revenue reached $8 billion, up 17% excluding currency.

Why It Matters

Coach lifted prices into the mid-teens, cut markdowns and still brought in almost 9 million new customers, most of them Gen Z, a result Kate Spade's turnaround has not yet produced, with revenue down 11%.

The Read

Coach gave brand equity as the reason for selling fewer units at higher prices.

The new customers arrived through Coach's core leather goods, at a higher average price.

Kate Spade now has Allison Badea as chief marketing officer and Jonathan Saunders as incoming creative director.

Vogue Business

Retail / Clienteling
FridayThe Business of Global Luxury
Sammy

Coach Sells Fewer Bags at Higher Prices

Coach's core leather goods sold at average prices up in the mid-teens on unit volumes down by low double digits, with markdowns reduced. Coach revenue rose 23% to $6.9 billion within Tapestry's $8 billion year.

Why It Matters

Almost 9 million new Coach customers bought during a year of lighter markdowns and lower volumes, a sign of full-price demand at scale.

The Read

Tapestry added 11 million customers in fiscal 2026 under its Amplify strategy, a cohort carried by Gen Z.

Greater China grew 35%, the fastest of any region, while Japan fell 7%.

Kate Spade's revenue fell 11% to $1.07 billion.

Vogue Business

The same news, written for a founder, a marketer, a retail lead.

Frequently asked questions.

Who is Sammy built for?

Sammy is built for people across fast-moving luxury businesses: leadership and brand, commercial, partnerships, marketing and operations. For those who don't have time to scroll, sift or second-guess, but still need to know what matters and what it changes.

How does Sammy use AI?

Agent Sammy is an AI agent, built and run to an editorial standard. AI does the reading and the first draft. Our team chooses the sources Sammy reads, classifies every brand and sets how each story is written. We read the weekly features before they send and check the daily briefings every morning. The Find and One To Save are always chosen by our team.

Does Sammy access private client data?

No. Sammy does not access private emails, documents or internal systems. It operates using public and compliant sources only. We hold only what we need to run your briefing and your account. Our privacy page lists it in full.

What sources does Sammy use?

Sammy monitors trusted public and licensed sources across your vertical, including brand activity, competitors, market shifts, culture and commerce. Every source is selected for relevance, not volume, and trust tiered by hand.

What happens after my first two weeks?

Your briefing carries on as Lite, free forever, with nothing to cancel. To keep Pro, add it for £29 a month from Plan & Billing in your account. Add it before your free Pro ends and nothing is charged until it does.

How does Sammy tailor the briefing to me?

Sammy is configured around your vertical and your role. You choose both at signup and every story is read through that lens, so a finance lead and a brand director get different briefings from the same morning's news. Change either at any time from your account.