Mulberry Lifts Half-Year Sales by 18%
Mulberry reported 18% group sales growth for the first half of 2026, in line with board expectations. It credited full-price demand for seasonal and core collections and its return to London Fashion Week with Christopher Kane.
Why It Matters
Mulberry lifted US sales 28% while the share of sales made on promotion fell 300 basis points, so growth under CEO Andrea Baldo came from full-price demand rather than the discounting his strategy set out to reduce.
The Read
Christopher Kane's show, Mulberry's first runway in six years, fell in the half's final week, and the styles the brand credited were bags: Raffia, Crochet, Stevie and the Darley Camera Bags.
Profit figures are due on 19th November, following July's cut in underlying losses to £8 million from £24.1 million.
Mulberry kept its £200 million annual revenue target and a 15% adjusted EBIT margin over the medium term, against £125.5 million of revenue reported in July.
The Industry Fashion - Mulberry posts double-digit sales growth as Christopher Kane show boosts brand visibility
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